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Higher Rates Could Force Apartment Sellers to Cut Prices After Strong Q3

Article originally posted in GlobeSt on Nov. 9, 2026.

Apartment sellers may soon face a choice between lower prices and fewer deals. Multifamily sales hit their second-highest level in four years in the third quarter, according to preliminary data cited by Marcus & Millichap. Now higher interest rates threaten to slow that pace, even as the shrinking construction pipeline is starting to favor owners.

In its November Housing Research Brief, the firm said higher borrowing costs could limit how much debt buyers can use for acquisitions. That would widen the gap between what buyers can pay and what sellers expect to get. To close that gap, sellers may have to accept lower valuations, and deal volume could slow while pricing adjusts.

The longer view is better. Marcus & Millichap said improving property cash flows could help offset the pressure from financing costs over time. The supply data shows why.

New Supply Falls To A Decade-Plus Low

About 550,000 multifamily units were under construction in the third quarter, the lowest count in more than a decade. Demand held up even though hiring slowed. Renters absorbed more than 56,000 units during the quarter, while U.S. job growth fell to 152,000 from 242,000 in the prior quarter.

Fewer new units competing for renters gives owners more room to push occupancy and cut back on incentives. That kind of operating improvement is what could eventually make today’s financing costs easier to absorb.

Sun Belt Markets Show The Strongest Demand

Sun Belt markets kept posting some of the strongest absorption relative to existing inventory. Marcus & Millichap pointed to Austin, Jacksonville and Tampa, where upcoming deliveries look more manageable next to recent demand. The firm said vacancy in those three markets could edge down in the near term.

Concessions Are Starting To Fade

Nationally, the share of apartments offering concessions fell to 14.5% in September, down from a post-pandemic peak of 17% in May. Class C properties saw the sharpest drop over that period but still had the highest share of units offering incentives, at 18.1%.

Marcus & Millichap expects concessions to become less common in the coming quarters. Properties where vacant units take longer to fill may still need them.

Rising Costs Squeeze Homebuilders

Single-family construction is slowing too. Starts fell to a one-year low in September on a seasonally adjusted annual basis. Combined single-family and multifamily permits fell 3.2% from a year earlier. The firm said weaker homebuyer demand and higher construction costs could keep a near-term rebound in check.

Builders are already cutting prices to move homes. In October, 43% of homebuilders reported price cuts, up from 38% in September. The construction cost index had also risen for 10 straight months through September and Marcus & Millichap said competition for workers from data center projects added to labor pressure.

As costs climb, builders may have less room to keep cutting prices and still make projects pencil out.