Article originally posted in the Phoenix Business Journal on Nov. 6, 2026.

Dutch Bros Inc. (NYSE: BROS), is ramping up its expansion, even as it is already opening up stores faster than it ever has.

Earlier this week, the Tempe-based drive-thru beverage chain announced plans to open 250 new stores in 2027, which is a 35% increase from the 185 stores set to open in 2026 and up more than 60% from the 154 the chain opened in 2025.

“Over the past 12 months, we’ve opened more shops than in any other 12-month period in our company’s history,” Dutch Bros CEO and President Christine Barone said on the company’s third quarter earnings call on Nov. 4. “With record site approvals, growing inbound conversion interest and increasing real estate availability, we continue to build momentum.”

Since taking over as CEO in 2024, Barone set the goal for Dutch Bros to open 2,029 stores by the end of 2029. During the Nov. 4 call, she said Dutch Bros has “full visibility into the real estate pipeline needed to achieve” the 2,029 goal. At the end of Q3, Dutch Bros had 1,273 total stores across the U.S., including 48 that opened during the quarter.

But Barone said the goal is more than just opening stores. She noted Dutch Bros is approaching growth by deliberately picking sites that make sense for the company.

“Our real estate strategy is centered on building density and deepening our presence in the markets we enter,” Barone said. “Our approach is straightforward – enter attractive markets, build density and establish brand awareness over time.”

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